It is clinically proven to be mild, for a newborn's first bath. So what touches your baby is always as mild as your touch and as pure as your love. Johnson's top-to-toe baby wash is a specially designed, perfectly pH-balanced cleanser, as mild as pure water, for your baby's delicate skin and eyes.
What it does:
We understand that even though your baby's skin may look perfect, it is very delicate and is three times more sensitive than adults. So baby skin needs extra special care throughout the first days, months, and years of life.
That is why Johnson's Baby TOP-TO-TOE wash is an ultra-mild cleanser designed for your baby's delicate skin and sensitive eyes. It is a safe baby wash product, milder than a baby soap, and as gentle to the eyes as pure water, which soothes your baby during bath time.
It's the #1 choice of hospitals* for a baby's bath and gentle enough to cleanse sensitive newborn skin without drying from Day 1.
No More Tears formula 100% Gentle Care From Day 1. As mild as pure water Hospital’s choice for the first bath Clinically proven mild Recommended by Doctors pH-balanced and hypoallergenic No added parabens, sulphates or dyes Made with only purposeful ingredients Transparent. Mild. Visibly Pure.