What it is : Your baby's skin has a natural protective coating of moisturizing oils that covers her skin's outer layer. If these oils get washed away, you might leave her skin vulnerable to dryness, irritation and rash. .
What it does: That is why the NEW JOHNSON’S baby TOP-TO-TOE wash is an ultra-mild cleanser designed for your baby’s delicate skin and sensitive eyes. It is a safe baby wash product, milder than a baby soap, and is as gentle to the eyes as pure water that soothes your baby during bath time.
It’s the #1 choice of hospitals for a Baby’s bath and is gentle enough to cleanse sensitive newborn skin without drying from Day 1.
No More Tears formula 100% Gentle Care. From Day 1. As mild as pure water Hospital’s choice for 1st bath Clinically proven mild Recommended by Doctors pH Balanced & Hypoallergenic No added parabens, sulphates or dyes Made with only purposeful ingredients Transparent. Mild. Visibly Pure.